Privacy Policy
Your privacy is important to us. This policy explains how Nekkewa collects, uses, and protects your personal information.
Last Updated: October 8, 2025
About This Policy
Nekkewa is an AI-powered virtual try-on application developed and owned by:
1. Information We Collect
1.1 Account Information
When you create a Nekkewa account, we collect:
- Email address
- Display name
- Profile photo (optional)
- Authentication credentials (or social login tokens)
- Account preferences and settings
1.2 Content You Provide
We collect images and content you upload to use our AI virtual try-on service:
- Clothing item photos you upload for virtual try-on
- Model photos (your photos or selected presets)
- Custom prompts and style preferences
- AI-generated outfit images
- Saved wardrobe items and favorites
1.3 Payment Information
For subscription and credit purchases:
- Billing information (processed securely through Stripe)
- Subscription plan details
- Purchase history and transaction records
- Credit usage and remaining balance
Note: We do not store your complete credit card information. All payment processing is handled securely by our PCI-compliant payment processor, Stripe.
1.4 Usage Data
We automatically collect certain information about your use of Nekkewa:
- Device information (type, OS version, unique identifiers)
- App usage patterns and feature interactions
- Generation history and preferences
- Crash reports and performance metrics
- IP address and general location (country/region)
1.5 Cookies and Similar Technologies
Our web integration and marketing website use:
- Essential cookies for authentication and session management
- Analytics cookies to understand user behavior (Firebase Analytics)
- Performance cookies to improve service quality
- Preference cookies to remember your settings
2. How We Use Your Information
2.1 Provide and Improve Services
- Generate AI-powered virtual try-on images using Google Gemini API
- Manage your account, subscriptions, and credits
- Process payments and billing
- Provide customer support and respond to inquiries
- Improve AI generation quality and app performance
- Develop new features based on usage patterns
2.2 Communication
- Send service updates and important notifications
- Notify you about subscription renewals and billing
- Provide customer support responses
- Send promotional communications (with your consent)
- Conduct surveys and gather feedback
2.3 Security and Compliance
- Detect and prevent fraud, abuse, and security incidents
- Enforce our Terms of Service and policies
- Comply with legal obligations and requests
- Protect the rights and safety of our users and the public
2.4 Analytics and Research
- Analyze usage trends and user behavior (anonymized data)
- Measure the effectiveness of features and campaigns
- Conduct research to improve AI technology
- Generate aggregated statistics and reports
3. AI-Generated Content and Images
3.1 How AI Processing Works
Nekkewa uses Google's Gemini 2.5 Flash Image API to generate virtual try-on images. Here's what happens:
- Your uploaded clothing items and model photos are sent to Google's AI service
- The AI generates photorealistic images showing the clothing on the model
- Generated images are stored securely in our cloud storage (Firebase/Google Cloud Storage)
- Images are cached and delivered via CDN for faster access
3.2 Image Retention and Storage
- Free Plan Users: Generated images are stored for 30 days, then automatically deleted
- Paid Plan Users: Images are stored while your subscription is active
- Uploaded Photos: Original uploads are stored securely and only accessible by you
- Deleted Content: When you delete images, they are removed from our systems within 30 days
3.3 Third-Party AI Processing
By using Nekkewa, you acknowledge that your images will be processed by:
- Google Gemini API: For AI image generation (subject to Google's privacy policies)
- Firebase/GCP: For storage, authentication, and database services
- Cloudflare CDN: For fast content delivery worldwide
These providers may process data in various locations globally but are bound by strict data protection agreements.
3.4 Content Ownership and Rights
- You retain ownership of all photos you upload to Nekkewa
- AI-generated images are owned by you for personal use
- We retain a limited license to store and display your content as needed to provide the service
- You grant us permission to use anonymized/aggregated data for service improvement
4. How We Share Your Information
4.1 Service Providers
We share data with trusted third parties who help us operate Nekkewa:
- Google Cloud Platform: Hosting, storage, database, and AI services
- Stripe: Payment processing and subscription management
- Firebase: Authentication, analytics, and app services
- Cloudflare: CDN and performance optimization
4.2 E-commerce Integration Partners
When you use Nekkewa through our Web Integration SDK on e-commerce websites:
- The website owner can track usage for billing purposes
- We share aggregated analytics (no personal data) with integrated websites
- Your personal account data remains private to Nekkewa
4.3 Legal Requirements
We may disclose your information when required by law:
- To comply with legal obligations, court orders, or government requests
- To protect our rights, property, or safety, and that of our users
- To investigate fraud, security issues, or policy violations
- In connection with a merger, acquisition, or sale of assets
4.4 What We Don't Share
- We NEVER sell your personal information to third parties
- We don't share your photos or generated images publicly without permission
- We don't use your images for marketing without explicit consent
- We don't train AI models on your personal photos (except as aggregated, anonymized data)
5. Data Security
5.1 Security Measures
We implement industry-standard security measures:
- Encryption: All data transmitted is encrypted using HTTPS/TLS
- Secure Storage: Data at rest is encrypted in Google Cloud Storage
- Authentication: Secure JWT tokens with refresh mechanisms
- Access Control: Role-based access with least privilege principle
- Regular Audits: Security assessments and vulnerability scanning
- Monitoring: 24/7 system monitoring and incident response
5.2 Your Security Responsibilities
- Keep your account password secure and confidential
- Enable biometric authentication when available
- Report any suspicious activity immediately
- Log out from shared devices
- Keep your app updated to the latest version
5.3 Data Breach Notification
In the unlikely event of a data breach affecting your personal information, we will notify you within 72 hours via email and in-app notification, in accordance with applicable laws including GDPR and Canadian PIPEDA requirements.
6. Your Privacy Rights
6.1 Access and Control
You have the right to:
- Access: Request a copy of all personal data we hold about you
- Rectify: Correct inaccurate or incomplete information
- Delete: Request deletion of your account and associated data
- Export: Download your data in a portable format
- Restrict: Limit how we process your data
- Object: Opt-out of certain data processing activities
6.2 Marketing Communications
You can control marketing communications:
- Unsubscribe from promotional emails using the link in any email
- Adjust notification preferences in app settings
- Opt-out of analytics tracking (note: may affect app functionality)
6.3 How to Exercise Your Rights
To exercise any of these rights, you can:
- Use the in-app privacy settings and account management
- Email us at: developer@experiatech.com
- We will respond to verified requests within 30 days
6.4 Account Deletion and Data Retention
Nekkewa provides a secure account deletion process with a grace period to protect against accidental deletion:
Deletion Request Process
When you request account deletion through the Profile settings:
- Your account is immediately deactivated and you are logged out
- A 90-day grace period begins from the request date
- Your data remains securely stored but inaccessible during this period
- You can reactivate your account at any time by logging back in
Grace Period and Reactivation
During the 90-day grace period:
- Automatic Reactivation: Simply log in to your account to cancel the deletion request
- Full Data Restoration: All your data, images, and settings will be restored immediately
- Subscription Status: Active subscriptions remain on hold and resume upon reactivation
- No Questions Asked: Reactivation is instant and requires no additional steps
After 90 Days
If you do not log in within 90 days of your deletion request:
- Your account and all associated data are permanently deleted
- All uploaded images and AI generations are removed from our systems
- Active subscriptions are cancelled (no refunds for remaining period)
- The deletion is irreversible and account cannot be recovered
Data Retention Exceptions
- Transaction records may be retained for accounting and tax compliance (7 years)
- Anonymized analytics data may be retained for service improvement
- Legal compliance data retained as required by applicable laws
- Backup systems may retain data for up to 30 additional days after final deletion
7. Regional Privacy Rights
7.1 European Union (GDPR)
If you are in the EU/EEA, you have additional rights under GDPR:
- Right to data portability
- Right to lodge a complaint with your local data protection authority
- Right to withdraw consent at any time
- We process your data based on consent, contract performance, or legitimate interests
7.2 Canada (PIPEDA)
As a Canadian company, we comply with PIPEDA:
- We obtain meaningful consent for data collection and use
- We limit collection to what is necessary
- You can file a complaint with the Privacy Commissioner of Canada
7.3 California (CCPA)
California residents have specific rights:
- Right to know what personal information is collected
- Right to request deletion
- Right to opt-out of sale (we don't sell personal information)
- Right to non-discrimination for exercising privacy rights
8. Children's Privacy
Nekkewa is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us at developer@experiatech.com. We will take steps to delete such information from our systems.
For users aged 13-18, we recommend parental guidance when using AI-generated content features.
9. International Data Transfers
Nekkewa operates globally using Google Cloud Platform infrastructure. Your data may be transferred to and processed in countries other than your country of residence, including Canada, the United States, and other countries where Google Cloud has data centers.
We ensure adequate protection through:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Google Cloud's ISO 27001, SOC 2/3, and other security certifications
- Encryption of data in transit and at rest
- Compliance with applicable data protection laws
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
When we make material changes:
- We will update the "Last Updated" date at the top of this policy
- We will notify you via email or in-app notification
- We will provide a prominent notice in the app before changes take effect
- Your continued use constitutes acceptance of the updated policy
11. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Mailing Address
Experiatech - Privacy Department
360 Rue Saint-Jacques
Montréal, QC H2Y 1P5
Canada
We aim to respond to all privacy-related inquiries within 30 days.
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